Der Mensch erschafft sich selbst neu
In the Digital Age, it is already quite difficult to attract people's attention especially to new launched product or service due to information overload, but convincing them to really pay for it is much more challenging. Because today, People are no longer willing to buy products or services, but buy benefits or the "reasons" behind them, i.e. as they wish. Understanding this logic and philosophy is essential for creating a business model and choosing the appropriate digital monetization models. The question is: "How to turn content into profit?"